I'm Scott Caldwell, and my passion is helping clients grow with efficient & effective marketing programming. In my 23 years of working with agencies, brands and suppliers of all sizes, I’ve learned a few key things: — It's imperative to understand the consumers/users of your product or service & their motivators. — Complexity can be the enemy - the most simple idea or strategy is often the most effective. I work to understand your brand’s challenges from your consumer’s perspective, and then help you reach straightforward, confirmable solutions that generate positive movement. My partners in the marketing industry allow me to bring experts to the table in the following fields: Shopper/Consumer Research Marketing Strategy Ideation & Concepting Creative Copy Production Public Relations Event Management Let me help you identify and deploy the essential elements of effective marketing programs.