Ambassadors of Private Banking LLC (APB) was founded in 2017 in Zürich by Philip Weights who has over 50 years banking experience, primarily in Swiss Private Banking. APB has developed a unique and new business model with the aim to facilitate a smooth and progressive consolidation process of small to medium Swiss Private Banks. Ambassadors of Private Banking will be a consortium of existing Swiss Private Banks, grouping well established brands, while introducing a new APB brand that connects them.