We Too! Magazine was the brainchild of Phionna, who as a parent of a child with additional support needs was becoming increasingly frustrated by the fragmented information they were receiving along with the lack of options for fun activities which her family could take part in. The idea in its simplest form was the development of a magazine, that would give families of those with additional support needs, consistent information and ideas on activities custom designed to meet their needs. Phionna is looking to go beyond advertising events and activities in the magazine, and as well as using her interactions with the various companies offering family friendly opportunities to cover the costs to produce the magazine, creating sustainability, but to make providing these services a way to ensure the charity can self-sustain. We Too! Magazine also takes an active role in coordinating seasonal campaigns, giving children the opportunity to celebrate holidays in a safe environment, which have proved to be extremely successful. Most importantly, We Too! Magazine has created a forum for people living in a similar situation to liaise and engage with each other, sharing similar stories and creating new social networks. This has proven to be socially beneficial, not only for those who have lived with the challenges for a while, but those who are dealing with change.