UNDERSTATEMAN is an e-commerce startup based in Frankfurt founded in 2019 by Yannick Krämer und Mudasar Waheed. With deep passion for exclusive scents and mencare products Yannick and Mudasar always missed a platform that offers everything modern men desire in terms of care, elegant accessories and exclusive fragrances. Understateman is now filling that gap. The portfolio is strictly currated and focuses on international brands that put quality and individuality first. Understateman is not only another online shop: The personal commitment of the founders is to build a lifestyle brand for fragrance and grooming seekers and lovers. "Timeless care products and exclusive niche perfumes should no longer be the forgotten details - we want to inspire all men for the world beyond the mainstream and help them to always leave lasting impressions."