The Creative is a new type of 360° support for brands in the fashion community, helmed by Lorenzo Martone and Caitlin Shockley. The Creative offers a fresh take on the traditional PR agency by encouraging a collective mentality and customized service options with a personal feel. Services offered to luxury fashion and lifestyle clients include: brand strategy and positioning, event concepting, influencer acquisition, media visibility, and creative direction supplementing each brand’s sales, marketing and social media approaches. The Creative was born out of the need for a fresh-faced, energized break from how many perceive the typical fashion PR agency. Based in the heart of Manhattan’s Flatiron neighborhood, The Creative maintains an office space housing a network of specialists with a collective mentality.