Ensuring that new value generation through innovation is routine, structured, procedural and a culturally embraced pillar of your business structure is a major management challenge. Strategic innovation management requires a highly collective, collaborative and diversity driven approach to the development of new products, services and business models, to create ongoing competitive advantage in a strategic manner and create new value. Centient will help you develop a clear strategic vision, develop methodologies for introducing innovation processes into your business, and help your teams embrace this core organisational capability.