By building direct relationships with our suppliers and customers from the start, we eliminate all the extra costs associated with inefficient and unnecessary markups. Carefully Curated, High-Quality food Starting with olive oil, our team circles the globe to create a curated assortment of high-quality food. We do thorough research, product-vetting, and taste-testing to ensure that every product we sell meets incredibly high quality standards. High-Quality So how do we define high-quality? In every category, there are “best practices” — the gold standards of quality that are in line with what matters to people today. For olive oil, it’s organic; for chips, it’s non-GMO. We call this category-by-category approach, our philosophy. We prioritize offering food that match people's values, preferences, and at times, requirements — whether it be organic, Fair Trade, gluten-free, or vegan food. Safety & Integrity Our food are made under the highest standards of safety, quality, and social ethics. Simple, Fair Prices. We sell high-quality food at an affordable price. How? We cut out the middleman and ship direct, so you don't pay extra for the unnecessary steps between the supplier and a traditional retailer’s shelf. All of those middleman markups are the extra costs you typically pay for a retail brand. By cutting out the middleman, we're able to offer high quality food at an incredible value. Empower Farmers We offer innovative solutions that empower farmers by helping them bring affordable, high-quality products to customers across Europe. Empower Small Businesses We empower small businesses by lowering their costs, simplifying their operations, and increasing their income. We pilot our solutions in Germany.