Voyagone.com is a a creative online hub that curates unique stays and experiences. Through an interest in design, architecture and contemporary culture, an alternative path has been found. The goal of Voyagone is ultimately to provide a place where the audience knows they will be getting quality and consistent content within the primary category: design-driven travel experiences. Good storytelling has always been a key component of effective marketing, long before social networks even existed. Social media innovations are changing the way audiences consume stories and brands will need to keep up with the evolution of social storytelling if they want to remain relevant.