“As an extension of our commitment to quality, we have chosen the experienced footwear team at Portland Product Werks to bring the Woolrich brand to life in the premium footwear market,” said Nick Brayton, president of Woolrich, Inc. and seventh generation descendant of Woolrich founders. “The creative team at PPW has honored our heritage while bringing a distinctive personality to this collection that is unlike anything seen in the market.” ABOUT US: Portland Product Werks (PPW) is a vertical licensee of premium consumer product brands that wish to enter the footwear marketplace but lack the requisite experience and infrastructure to do so. The PPW team is comprised of highly experienced footwear design, brand marketing and product sourcing specialists that have created success for leading footwear companies including Nike, Wolverine Worldwide, Columbia, and Sorel among others. At inception, PPW will become the footwear licensee for the iconic Woolrich brand, which bills itself as “the original outdoor clothing company”. ABOUT OUR PROCESSES: PPWs proven strategic planning process ensures the brands we own understand the answers to these questions and implement the strategic and tactical plans necessary for success. Implementing a strategic and consistent Go To Market Strategy, PPW employs a multidisciplinary effort combining product, sales, marketing and operations teams to ensure a highly impactful product launch with the complimentary goals of enhancing the brand and driving customer profitability through a continuous improvement in sales, turns and margins. For more information, email: info@portlandproductwerks.com