TRUE ROYALTY IS THE FIRST AND ONLY SUBSCRIPTION VIDEO ON DEMAND (SVOD) PLATFORM DEDICATED TO THE SUBJECT OF ROYALTY. It was launched in June 2018 across 6 markets: the UK, Ireland, USA, Canada, Australia and New Zealand. The company is led by its three founders, each a successful entrepreneur from a complementary field – Royal television production; Digital Television; and Brand strategy. The True Royalty TV service is available on Apple and Android mobile and tablet and desktop computer. On TV sets it can be streamed via Apple TV, Amazon Fire TV, or cast from mobile devices to TV via Google Chromecast.