Zenket is a team of leading experts in the field of development, digital marketing, and the customer experience. Regardless of all the latest and greatest ways to achieve first page ranking on Google, it really comes down to the people algorithm -- the ability to humanize technology and data such that people feel that they know you, can put a face to your business, and have the confidence in you to provide the solution to their problem. The key to any outstanding marketing program is truly understanding who your ideal customer is. We take our clients on an indepth discovery process to understand who it is they really want to do business with and how we can attract that person online. What is she searching for? Does she need a lot or a little information? Will she be using a desktop or mobile phone? Does your website provide her the kind of information she needs to say, “Yes.” In short, does she trust you enough to give you her credit card information? And, we analyze everything. Launch. Analyze. Optimize. Repeat."