In 1896 Guido Guidi, Giovanni Rosellini and Gino Ulivo established “Conceria Guidi & Rosellini” at Pescia, in Tuscany. In this territory the art of leather tanning can be traced to the middle age, when a guild of tanners and shoemakers existed, since 16th century. Ruggero Guidi is currently running the tannery and he spent his time and energies looking for the perfect balance between advanced technologies and respect for his heritage of tradition and skills. The “Conceria Guidi & Rosellini” is well known all over the world: the most demanding designers ask Guidi for special leathers and treatments. Guidi always finds a way to give them exactly what they want. Passion for leather and respect for the tradition are the only means of Guidi's shoe collection project. Guidi refuses the mass production logic being focused on his own independent research beyond all the tendencies. Shoes for all those who really want something unique with a twist of tradition. Shoes that only a craftsman would be able to make, coming in soft, candid hides or in a distressed, strong smelling, thickened leather. Guidi is synonymous with the tie existing between the object and its possessor.