Progeno is a Ghent University spin-off company that aims to empower professional plant and animal breeders by giving them direct access to the state-of-the-art in breeding and selection methods by means of a user-friendly and industry-proven software system. The Progeno software framework is centered around its highly innovative computing engine that allows to integrate all available breeding data, generally including many years of phenotypic trial observations and sometimes vast amounts of molecular marker information, into reliable (genomic) breeding values for all traits of interest. Making the best of your data, Progeno software warrants a more cost-effective breeding program as well as faster genetic progress which in turn are likely to secure a clear edge over your competition.