Rutgers New Brunswick-Livingston Campus is where Middlesex Businesses Go to Grow. Entrepreneurs, both fledgling and established, can now receive strategic, growth-focused training, counseling and technical assistance in the heart of Middlesex County on the Rutgers-New Brunswick, Livingston Campus. This SBDC Center will provide array of services to aspiring entrepreneurs as well as established businesses. Business support and improved performance techniques will be used to foster growth and profitability. These small businesses in turn will strengthen the economic development through job creation and retention throughout Middlesex County as a result of the extensive one-on-one long-term counseling, training and specialized services they receive from the SBDCs.