CPI has launched a new and innovative business that delivers important clinical information and resources to busy oncology healthcare professionals. Through our team of locally-based Information Specialists, CPI calls on oncology practices to raise awareness of and facilitates access to resources across a range of cancer types and contemporary topics. Our local access allows us to understand practice dynamics critical to targeting the right information at the right time to the multidisciplinary oncology team treating cancer patients. Our contacts with practices and individual healthcare practitioners are also a platform for conducting clinical practice research that provides unprecedented insights into the needs, priorities and barriers busy practitioners have to accessing information and resources. Our ability to “see through the eyes of oncology practitioners” provides our clients a valuable tool to evaluate products and services, and plan strategically to address the needs of their constituents, the oncology community.