BREAK is a boutique consultancy agency providing expert advice and tailoring powerful concepts for Hospitality and Lifestyle businesses' owners, operators, and developers. We craft guest experiences, program spaces and develop aspirational concepts with clear vision on how to execute. We are an atypical agency that bridges the gap between branding, interior design and strategic consultancy. Our field of action covers hotels, resorts, wellness destinations, F&B and innovative retail, from mid-market to ultra-luxury. As customer-centric advocates, we believe that products, spaces and services must be engaging, authentic and memorable while keeping in sight sustainability, operational efficiency and financial profitability of the end product. We are able to influence all phases of the project, from pre-concept to post opening, collaborating closely with stakeholders as well as field teams We create places that bring people together. We want to go beyond designing nice spaces offering great services and genuine experiences. We are passionate, determined, original, obsessed, visionary. We are activists, we think differently and we don’t settle until we get things right. Highlights: . SIRO - Kerzner International: 360 degrees brand development - Immersive lifestyle destination blending the boundaries between hospitality, fitness and wellness . One&Only - Kerzner International: Storytelling and design guidelines for key areas across different properties . One&Only Desaru Coast: Pre-opening set-up . Hybrid lifestyle concept for Neom Hospitality: Brand strategy and design guidelines. Design of the rooms . Confidential: Pitch deck for the conversion of an iconic building into an ultra-luxury hotel . Luminus Plus: Design guidelines and space planning for an innovative education campus