Bound helps individuals and brands grow (and excel) through stories by partnering with them to create original IPs or develop their own content products and teams. Our IPs include Brand Excavations, Rumors: Dark Lore from India, Books and Beyond, The Book People and Susegad Stories from India We create content across formats (podcasts, books, research reports, etc.) and have worked with over 5,000 creators and 40 brands, helping them create original IP and upskill themselves. Our mission is to identify, uncover, and curate India’s best and yet untold stories that drive authentic and relevant conversations. We create so that our readers, listeners, viewers, and partners grow with us through the narratives we choose to tell.