The "I AM... Way" is a leadership model that is based on the "I AM" acronym that allows youth, adults and businesses to make a greater Impact, take the right Action and achieve Mastery. - I AM... Coaching and Business Services is a part of I AM.. Leadership & Technical Institute and its focus is about growing professionals as much as profits. Through specialized, coaching, training, and development, I AM... Coaching with help you empower leadership and staff while affecting a higher level of performance in all areas of your business.