Social Currency is the extent to which consumers share information about their favourite brands with others in their day-to-day lives. So, whether you aim to sell products or services. Your brand has to appeal to consumers and connect with both their hearts and minds. A company's ability to encourage those actions is dependent on their influence. One of the best ways to influence consumers is to engage them online and through social media. The aim is to help clients create a sustainable business advantage that increases profits and has a positive social impact. Social Currency is one of the most valuable investments a company can make.