Mobill Scandinavia AB is a private equity-backed software and services company within mobile commerce headquartered in Malmö, Sweden. Mobill’s technology enables a consumer and vendor to, over a cell phone, complete their transaction in a few seconds. The entire transaction is paperless but still documented with an electronic record, and customers can do this with just the cell phone that many always have in reach. Mobill’s overall goal is to offer a solution that extends beyond traditional territories and brings communication, payment and coupon services to the whole consumer cell phone population. Mobill’s technology offers the potential to turn cell phones in to mobile wallets, with powerful yet easy-to-use services including mobile payments, electronic coupons, public transportation, parking and mass communication. Mobill products are already widely adopted by public transport companies in Scandinavia to enable passengers to buy electronic tickets with their mobile phones. Mobill is now rapidly expanding from its original base in Scandinavia, working with partners throughout the world, targeting system suppliers, system integrators and media/telecom.