Pathwise Publishing is a company that helps people and businesses create rewarding, future-proof and satisfying career paths. We blend psychology, data science, and ancient wisdom to create products that enable people to discover, and businesses to create, a career path that provides the greatest chance for well-being and success. We believe that it is possible to find work that is financially, emotionally, and even spiritually rewarding. To accomplish our goal, we are creating these tools: WhatsNext.com WhatsNext.com helps individuals take complete control of their careers by automatically connecting career self-assessment, career matching and exploration, and career design and job search together. MotivationFinder.com MotivationFinder.com helps businesses dramatically improve employee engagement and retention through leveraging the power of individualized motivation and career development.