Swim by Alba was founded by fashion stylist Albana Janjeva in early 2018. The philosophy behind the brand was to create contemporary, minimal and luxurious swimwear that celebrates the female figure. The idea of empowering women and giving them body confidence irrespective of their shape or size is at the heart of the brand. The brand targets the confident, trendy female who possesses a bohemian charm and enjoys vacationing to beautiful destinations.