Puresweet is a delicious natural sugar alternative that has no calories and does not raise blood sugar levels, making it perfect for diets and diabetics. The ingredients in Puresweet is naturally found in fruits like watermelons, pears, and grapes (though it's not fructose). Additionally it's in our bodies too, and so it's there before you've eaten it! With a 70% sweetness of sugar it tastes almost like the real thing. It may seem like you are using more Puresweet than you would with sugar; however this is because the granules are lighter and you end up getting more granules per kilo than you would with sugar.