Nottingham BID - Business Alliance is a not-for-profit company that provide Place Marketing and Place Management services to the businesses of Nottingham city centre with the aim of making Nottingham the retail and leisure destination of choice in the East Midlands. We are funded by a mandatory levy on businesses in a defined area who have a rateable value of over £35,000 and use the income generated to maximise the full trading potential of Nottingham and enhance its national reputation.