PT Nuri Gaya Citra is a joint venture invested by China's leading Internet technology company Whale Cloud and Indonesian telecom operator Smartfren. Since its establishment in 2021, Nuri aims to be an innovation-focused startup that aims to provide referral shopping services and lifestyle commerce to Indonesian consumers In partnership with Smartfren, Nuri launched sf.shop business in 2022 by providing lifestyle commerce to Smartfren users and beyond. In 2023, Nuri starts cashback service by integrating top 5 e-commerce marketplace providers in Indonesia. Nuri company highlights the advantages of data analysis and KOL/KOC recommendation, seamlessly integrates business from online to offline, provides high cashback products to save shopping costs, and provides high commissions to dealers and Nuri business ambassadors. The business mind of Nuri is: "Saving when buying, earning when sharing"