The Australian Tourism Awards is the pinnacle awards program of our industry, which celebrates the outstanding work being done by individuals and businesses in providing exceptional visitor experiences. The aim of the Australian Tourism Awards is to: • Support improved business planning, development and internal analysis among tourism operators • Provide a benchmark for best practice within the tourism industry • Recognise and reward excellence • Reinforce the value of the tourism industry • Reinforce consumer confidence in the tourism industry • Promote networking opportunities for operators • Encourage continuous improvement. The Australian Tourism Awards program culminates in a celebration of quality tourism businesses at a formal awards presentation and Gala dinner, the location of the Gala dinner is rotated between the Australian state and territories each year.