InformaBTL is a monthly magazine specialized in Marketing Below The Line and Retail: Promo & Activation, Brand Experience, Direct Marketing, OoH, Shopper Marketing, CRM and more. InformaBTL reports all non conventional communication strategies and campaigns from all around the world. We are leaders in Latin America since more than ten years. Our main readers are CEOs, directors, brand managers and BTL agencies. Our website (http://www.informabtl.com) has readers throughout the Spanish-speaking world, including Spain and even The United States. InformaBTL is part of the Kätedra Communication Group (GCK) that publishes the magazine Merca 2.0, http://www.merca20.com, http://www.paredro.com, and http://saludiario.com websites.