REAL Programmatic (“REAL”) represents the next phase of development within the programmatic ecosystem. We are a programmatic media strategy and execution partner that empowers brands to take control of their programmatic media. We give Brands REAL power in programmatic through Smarter Media Trading, achieved by our process that delivers decreased costs and improved results. Whether it’s developing full in-house programmatic capabilities or moving through a hybrid model, the REAL path is based on establishing your marketing goals and giving you tools to plan and implement with confidence.