Modern luxury exposed: an $100 billion dollar eyewear market, which cons the customer into buying glasses of mediocre quality and contrived value, designed and produced by a single monopolising Italian conglomerate. This environment of homogeny, fast-fashion and instant gratification saw an opportunity for Luno to come to life. Designed in London and riveted in Italy, Luno stands independently as a brand of unisex eyewear of superb quality and authenticity. Using the finest materials, Luno produces its frames in Italian workshops with a legacy of fine craftsmanship and history of quality. Taking inspiration from midcentury modernism, streamlined simplicity and classic icons, glasses made for long life. From the frames and the ‘Luno Key’ to the packaging and the customer service, Luno provides an authenticity and a complete experience for the customer at a fair price. There is no need to rely on celebrity endorsement, flashy logos or piggyback on charity platforms. Luno's honest ethos and timeless appeal stands in a class of its own.