We surf, we sail, we paddle, we fish and we design what we wear : durable and timeless products, professionally manufactured in limited quantities by like-minded people. Our Ocean Stores are inspiring and welcoming, dedicated to our salted community and their way of life. To design and distribute clothing, equipment and products that are fit for ocean sports and life on their shores. To clothe, inspire and reconnect an international community of discerning, influential adults who have an emotional, sporting or professional relationship with the ocean. To use our economic and creative activity to stimulate and contribute to the rationalisation of our consumption patterns: Produce better and consume less, thicker, simpler, more repairable, more resistant, more sustainable.