LØJE IP is a modern and dynamic law firm that specializes in all aspects of IP law (intellectual property law). We represent rights holders in establishing and enforcing their IP rights on a global scale. We place great importance on being able to provide the most up-to-date and qualified advice possible to our customers and take pride in the fact that our assistance adds value to our clients’ business. Our customers will experience LIE IP as an active partner in the development and execution of their business strategy and we work with IP as a strategic tool for our customers. In addition to establishing and enforcing IP, our business areas include personal data counseling as well as consultancy on dealer and agent relations as well as advertising matters, including labeling of food and pharmaceutical products.