Superbrands India identifies and awards brands which have maintained the highest level of integrity and brand development .Superbrands India is the most respected universal approval of enduring brand excellence by an external arbiter that creates a positive distinction amongst clients, partners, investor, potential employees and media Brands voted by thousands of consumers make the exclusive short list and are further evaluated by eminent members of the Superbrands India Expert Council. Brand selection is by fair play and excellence - membership to league of Superbrands partners is only by invitation. ABOUT THE EXPERT COUNCIL The Superbrands India Experts Council is a committee of experts, who are authorities in the fields of marketing, management, strategy and branding. They bring to bear their vast experiences as final brand arbiters and are independent unbiased mentors to the brand selection process . Their independence ratifies the veracity of the consumer voting process