NowVation believes that breakthrough ideas come from method and a little madness. We tailor ideation projects to our clients’ specific needs. Our honed process is flexible, agile and grounded in real insights from NowVation SuperSumers: actual consumers who are hand picked for creativity and trained in the building blocks of positioning for each project. By combining SuperSumers with our client teams to co-create, we are able to procure next level ideas that resonate with target consumers. We apply this formula to the front-end innovation of new products and services, creating new consumer insights, naming, brand positioning, BASES-ready concept development and qualitative. NowVation is based in New York City and has delivered for more than 50 Fortune 500 companies around the world. www.nowvation.in.