Zude PR company director David Sawyer has written a self-help book called: "RESET: How to Restart Your Life and Get F.U. Money: the unconventional early retirement for midlife careerists who want to be happy." Find out more at https://zudepr.co.uk/reset/ Zude PR is David Sawyer. I spent the first 17 years of my career working for PR agencies, the last five of which were as head of global consultancy Weber Shandwick’s Glasgow office. Before that I was a journalist. In 2014 I decided to go solo. What would happen if I took everything I’d learned and did PR my way? I know a lot of people. High achievers. Marketing directors, heads of communications, MDs of small businesses, CEOs of global brands. They have one thing in common: not enough hours in the day. Most work too hard but really want to spend more time with their Friends and Family, doing the stuff they want to do. INTEGRITY, TRUST, RESULTS? What if there was someone who had provided superior service to clients in Scotland and the UK for a long time? Someone who was creative and delivered results. Someone who had integrity, someone you could trust. I’M ONE OF THE GOOD GUYS…APPARENTLY “Genuine, down to earth, leader, perceptive, generous, great fun, world class, brutal efficiency, confident, personable, honest, approachable, strategic, energising, forward-thinking, positive, kind, a true gentleman.” That’s what they say about me. To check I haven’t made this up, view my 30 or so business recommendations on LinkedIn. AWARDS I’ve won 11 Scottish, UK, European and worldwide PR awards (with a little help from the excellent and talented teams I’ve led at Weber Shandwick over the years, of course).