Culture is like magic. We feel it, yet struggle to nail the ‘How’. It is a set of shared belief, behaviour, learning and related artefact, deeply entrenched and alive, forming a distinct identity. It is hard to form and hard to change, so both requires a good reason to happen. We believe culture is a process that can be thoughtfully created and nurtured over time. Even magic is a process! We work with Startups aspiring to scale into structured organizations & Enterprises wanting to change their 'way of doing things'. We apply a 3-Step Engagement Model to setup a Culture Platform that can align every decision and action towards strategic goals. Culture Platform comprises of Trait Map, Ritual Blueprint and Memorability Trail, designed to work in lockstep, reinforcing each other. Organizations designed to operate on a Culture Platform can deliver a consistent brand experience, internally and externally.