Investors have not been able to understand the relative impact and strategies of fund managers, and that’s where Real Impact Tracker comes in. Real Impact Tracker has already provided a first perspective on the relative positive impact which US mutual funds and ETFs are having through its first, groundbreaking Real Impact US Fund Rating, released in August 2017. Using an academically robust and tested methodology, Real Impact Tracker considers criteria such as levels of ESG Integration, Financial Performance, Shareholder Engagement and Public Advocacy. Our first ranking of fund managers provided an analysis of fund managers presently achieving the best combination of maximum positive impact and investment success. Our goals as an organization include: a) Establish a Real Impact certification, where fund managers achieve to a minimum standard of performance, across critically important categories of strategic impact b) Form a community of practitioners who achieve these minimum standards, raising the tide for all boats in a measurable fashion over time c) Herald to the investment public who the leaders are, as well as who is improving d) Create a dynamic where those not at the top of the list, achieve to new, specific strategies they may not have otherwise prioritized, as a new light is shining on their varying efforts e) Produce ongoing thought leadership to help raise critical awareness to the investment public informing them on the aggregate power they can have if they seek to achieve maximum positive impact without sacrificing financial returns, with every chance of enhancing them. For more information, please visit our website at http://www.realimpacttracker.com