One team to write them all To develop one of the top enterprise writing teams in the country, we brought together experts from many storytelling backgrounds — television, film, business, journalism, video, radio, digital, social and publishing. Over the past two decades, we’ve expanded our writing skills to cover every content type across the buyer’s journey — from videos and infographics to thought leadership and e-books to case studies and white papers and web copy. We do it all. We write about dozens of technologies — from AI, machine learning, blockchain, digital, cloud, 5G, business applications and analytics to IT security and DevOps. And we write for over 20 industry verticals — including retail, healthcare, financial services, telecom, energy and government. By bringing together this team with expertise across content types, technologies and industries, we’ve developed our seven-step method to help you connect with your customers across the buyer’s journey.