SillyFish is a developer and publisher of free-to-play mobile game. Unlike traditional mobile game develop developers, Sillyfish bring new entertainment content with licensed IP from movies, novels and animation cartoon/comics, together with innovative mobile technology and fantastic game play. It’s mission is to bring new revolution to mobile gaming. The first product is called 3d Naked Ambition, it is a product based on the emerging Augmented Reality (AR) technology. The product have been shortlisted as the best game award in Augmented Reality World Expo 2014. The company's new product Zombie Fight Club (ZFC) launched on iOS and Android in Oct 2014. SillyFish currently has two game development studios, two in HK and one in Taipei. Three mobile game products are currently developed by the HK studio and two other mobile game products are developed by the Taiwan studio. AR innovation is the new web and app service studio established in Sillyfish that focuses at the building of a vertical social media for clubbing group and a location based and google map technology based public transportation information system targeting LBS marketing.