La French Tech is a global initiative and a collective brand launched in 2014 by the French government with the ambition to support and promote French communities of startups and entrepreneurs around the world, with strong ties to local ecosystems, while promoting French innovation and know-how. In 2019, La French Tech became even more official and structured with an official "French Tech Community" label awarded to selected cities and territories. Bangkok became one of those in April 2019, under the name "La French Tech Bangkok".