In 1971, Tom Shane decided to start his own jewelry business. He incorporated his father's and grandfather's commitment to quality, value and customer service, in addition to offering customers a unique educational opportunity. His vision was to make sure that all of our customers had enough knowledge about their jewelry options to make truly informed purchasing decisions. Since those early days, the Shane Co. has grown tremendously. Yet as we grow, some elements of Shane Co. remain constant: We buy our diamonds and other gems first hand, directly from the cutters in Antwerp, Tel Aviv, Bangkok and Mumbai. In other words, you pay no middleman markup. We provide a 60-day Refund & Exchange Guarantee. If you are not completely satisfied - for any reason - we will refund your purchase price. With our knowledge, experience, guarantees and solid values, we are your absolute best resource for that important diamond purchase. Our advertising emphasizes the truth about our business and reflects our commitment to honesty. Our web site is an extension of the selection, service and professionalism customers experience in any of our stores. As a progressive, customer-driven company, we are dedicated to making jewelry buying even more comfortable, convenient and satisfying for our guests.