Ster-Kinekor Sales is the evolution of Cinemark, the 48-year-old cinema sales specialist company wholly-owned by Ster-Kinekor Theaters. Ster-Kinekor hosts two-thirds of the 20 million+ cinema guests each year and is home to three-quarters of the country’s cinema screens. Ster-Kinekor Sales has three focus areas, Cinema media, OOH media including activations as well as conferencing events. With cinema providing direct to consumer communication opportunities, Ster-Kinekor Sales connects advertisers to desirable audiences through the most impactful platform. Ster-Kinekor Sales also plays a significant role in ensuring the South African advertising industry is opened and enhanced, as such Ster-Kinekor Sales is the official Cannes Lions representative for Africa, a regular host of AMASA forums as well as a member of the global cinema organization Screen Advertising World Association (SAWA).