Esche & Alexander is a national beauty PR firm specializing in both the professional and retail segments of the beauty industry. Originally located in New York City, now in San Diego, CA, Esche & Alexander takes pride in its unique entrenched experience in beauty public relations & communications, connections with key national media, and close client relationships throughout the country. Company principals Sharon Esche and Alexander Irving are a high energy, hands-on team of beauty PR strategists that build editorial credibility-through-visibility for people, products, and companies. Over the past 25 + years, Esche & Alexander has skillfully guided beauty related companies, both 'Start-up' and Fortune 500, to stronger positions of positive public/industry perception through media influence. This strengthened 'perception of success' among target audiences translates directly to product and/or service sales.