Holden Advisors is a team of seasoned practitioners who have walked in your shoes and have solved the most challenging profit problems. We work together with B2B pricing and commercial teams to define their worth, and build capabilities to champion it in every customer engagement. We teach teams to apply straightforward methods and frameworks -- proven to change daily behaviors -- allowing profit improvements to stick. We believe that every company has hidden opportunities to improve profits. The best way to uncover them is by aligning pricing and commercial teams and emboldening the sales force. A sales force with Backbone will champion a company’s worth and deliver profit. Know your worth - change the selling game. Our customers' successes: 120% uplift in profit and 100% customer retention with the right communications for a price increase Using Backbone gained $65M in revenue improvement during negotiations with a top customer Measured $450M growth in operating income by implementing a new approach to pricing high-value products Learn more: www.HoldenAdvisors.com