At Vertical Inbound, we believe that value is created from person to person, when the company takes its customers and prospects into its history. The content strategy is important, but is part of a global strategy to align sales and marketing. For this, we work inbound marketing and we are Hubspot partners to support this winning strategy. We know that 80% of the purchasing process in industry and B2B in general is taking place online today before triggering a commercial meeting. SME leaders must adapt the way they sell to be in tune with today's buyer. The goal is to create marketing and communication that brings prescribers and buyers back to what makes your expertise and value. 4 phases: attract - convert - conclude - build loyalty 4 courses: - increase the traffic on your website - attract more qualified and exploitable contacts - trigger commitment by giving confidence - feed to maintain the relationship To make a clear process and Precise engages the customer and Vertical-inbound with one common goal: GROWTH.