The business landscape has evolved radically as a consequence of technology advancement. 70% of businesses feel challenged - of disruptive technologies, change of business models and evolving customer behaviours and demands. It is under such context that IDEA communication was born. The starting point of everything we do is one of our client’s biggest assets and investments – brand. Brand is about perception, clarification, differentiation and connection. At IDEA, we understand basic human needs, relationship-building curve and trust-drivers. Through helping our clients shape relevant external or internal strategy, build story-telling contents, engaging events and strategic partnerships, we help our clients erase their pains: low brand awareness, unclarified brand positioning, low employee engagement, low customer conversion/retention rate, unsustainable business practice and lack of social impact. Whether it is overall PR strategy design, campaign conceptualization and execution, press office and media relations, digital marketing, event management, influencer activation, management and monitoring, we have the resources, capability and above all – commitment – to maximise your brand’s outreach potential. We are result-driven and value-oriented and we make sure your brand message and agenda get delivered as you expect. We take pride in our entrepreneurial mindset – we are nimble, agile and we take the time to understand your business objectives priorities to design a customized plan. We dare to think unconventionally and push the envelope. We invest in our talents to ensure their professional and personal growth, job satisfaction and innovating capacity, so that they -- can better serve our clients. Our mission is to maximize and sustain the commercial values of the many brands, and we are devoted unconditionally to that mission.