Market Demand Fruits was founded by a group of visionary individuals in 2006 with one vision to be a leading export company in an emerging and progressive fresh produce market. What started from humble beginnings and only a few staff members, have grown over the past ten years to become a global market player in the fresh produce market. Innovative forward thinking and development have led to producers being able to optimize their whole bin of fruit offerings and in doing so, allowing Market Demand Fruits to deliver fresh produce to the differentiated markets of the world. A hands-on approach to every aspect of the supply chain have led to the forming of long term relationships with all parties involved leading to relationships built on integrity and trust, while still keeping the feeling of all being a family at the core of every Market Demand Fruits strategy. The Market Demand Fruits family headquarters is situated in the picturesque little Boland town of Simondium at the foot of the Simonsberg Mountains, a mere forty minutes’ drive from the cosmopolitan city of Cape Town, South Africa.