Kernel Business Consulting is a strategic consulting boutique and is the leading and referent firm in the application of neuroscience to business strategy, being pioneers in this field since 2009. During these years it has developed a methodology (mindlogics®) and a technology (imaginelab®) of its own that are referents in the subconscious vs. conscious understanding of its clients' publics, whether internal (eg employees) or external (eg B2B clients or distributors, suppliers, consumers), and on how to "translate" it into the company, from strategy and innovation (value proposition, experience, culture, branding, markets, business models, etc.) to more tactical actions.