TheFootballLink is an effort to create a trust based ecosystem, where all the stakeholders in football come together and work towards a common philosophy - True to the Player. True to the Game. With the support and contribution from the football community - children, coaches, schools, parents, media, corporate, government, international clubs and NGOs - TheFootballLink research, plan, publicize and execute multiple initiatives in grassroots football through the ‘Can football?’ campaign The ‘Can Football?’ campaign revolves around 6 questions to highlight ways in which football can benefit our country – To aid a healthy lifestyle, through the social benefits that a sport provides, to create jobs for a potentially huge industry, to spread fun & excitement that a game brings, to harness our national pride as fans with India playing in the Football World Cup Finals. All these questions are very difficult to answer but we feel that if one billion people think as a country, We Can!