Junaid Sootwala (JSootwala.com) is an online global fashion retailer brand with a worldwide on-ground presence both in Pakistan and the United Arab Emirates. JSootwala.com is founded by a serial entrepreneur with 22 years of business experience, including global trading, technology, and marketing, and has built multiple companies around these businesses. As the family name Sootwala (Cotton seller) suggests, the passion for fabric has existed for generations, and Junaid Sootwala decided to fuse the quality, availability, and technology to open new possibilities to take Made-in-Pakistan to the next level.