INDARU is an independent Media & Data consultancy. In an increasingly complex technology ecosystem we help advertisers maximize their investment in marketing & ad technology through several ways. Our services consist of: Media Consultings: we will help you set the foundation for your marketing operating model and navigate the constantly evolving media landscape * Media agency selection * Marketing technology selection * Organizational design * Audience & data strategy * Data negotiation * C level 1-to training * Media in-housing Media Audits: we can provide the insights you need to improve all aspects of you media strategy * SEM * SEO * Programmatic * Analytics * Amazon * Paid social * Marketing tech stack evaluation Data & Analytics: we can help you make intelligent data driven decisions and streamline data collection and management with robust marketing mix models, clearer insights and recommendation engines * Marketing mix modeling * Customer analytics: churn, segmentation * Audience creation & modeling * Washboarding & data visualization AITA: we have developed a custom MM solution AITA that enables us to build powerful predictive marketing mix models to optimize your marketing mix and forecast your media investments